About Us

Doherty Vision, Mission, Promise and Core Values


To build a successful global company and enjoy being part of the journey.


  • To give 110% in providing best in class product which is safe, simple and serviceable and support that is second to none
  • To provide an enjoyable experience and environment for customers and staff that exceeds their expectations.


To deliver safe, high- quality earthmoving attachments which represent value for money, improve machine productivity and exceed expectations.


Our entire team lives and breathes our Core Values. We call our Values the Doherty DEAL:

D - Do it once, do it right, deliver what we promise
E – Excel in everything we do
A – Attitude, be part of the solution
L – Love what we do

Who is Doherty Couplers & Attachments?
We design manufacture and distribute world leading high quality earthmoving attachments for the construction, demolition, quarrying and mining industries world-wide. We always ensure our earthmoving attachments are reliable, safe and simple; we deliver on time and always strive to exceed our customer’s expectations with both product and after sales service.

We are based in Mount Maunganui, New Zealand and serve the New Zealand market directly through our own sales team and authorised dealers.

The Australian market is served also directly by our fully owned Australian subsidiary and an authorised independent dealer network.

Overseas markets are served by an expanding distributor and dealer network.

Design and Manufacture
We use the latest 3D Solid Modelling CAD software to ensure our designs are effective, fit for purpose and most important, safe. This state-of-the-art software allows us to respond quickly to customer demands for specialised and custom products and provides our customers with reliable, cost-effective solutions.

The Doherty Couplers & Attachments manufacturing plant in Mount Maunganui is set up specifically for the efficient manufacture of attachments. We have invested in a quality plant to ensure all fabrications are to the highest possible standard. Specialist stages of the manufacture are out sourced to specialised companies who have proven performance in the production of top quality components. This approach ensures that our customers receive quality products at realistic prices, representing outstanding value for money.

The Doherty policy is “do it right the first time and every time”

All company personnel understand that quality is their responsibility, starting at the drawing board and finishing when the product is delivered and fitted. To achieve our quality policy every stage has set QA procedures in place and we are constantly monitoring and reviewing our procedures to ensure we deliver on our promise.

Key Partners
In addition to the World Class Attachments that are designed and manufactured in-house Doherty have a number of partnerships with other world leading manufacturers to ensure we offer the best possible solutions.

Doherty Couplers & Attachments was established in 1996 by Jeremy and Paul Doherty who have over 25 years of experience in all facets of the manufacturing, construction and quarrying industries. We have combined our wealth of industry related engineering experience with new technology to create durable, high-quality attachments for the construction, demolition, quarrying and mining industries.
Get a Quote Contact Us Join us on Facebook Hear us on Twitter Join us on Linkdin